wearetherhoads

Caribou Campaign goes live

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Caribou Coffee - 15 Second Broadcast Spot from We Are The Rhoads 

Shot this campaign for Caribou Coffee in Big Sur back in December. We shot stills for the campaign as well as directing two broadcast spots. It’s cool to see it all start rolling out. The shooting conditions for these outdoor scenarios proved to be some of the most crazy we’ve ever shot in as the wind, rain & flooding came at us with a vengence. We were all drenched within the first couple hours of shooting, which made for quite the adventure and lots of laughs. In this game you roll with the punches and you come prepared for anything. It made for some great stories and some creative problem solving with the creative team and us to adjust things as we went. Thank goodness for the endless yummy coffee on set that kept us all warm and invigorated!
Agency: Colle+McVoy
Photographers/Directors: Chris & Sarah Rhoads
DP: Russell Brownley
Wardrobe: Ashley Abercrombie
Props: Lisa Moir